
Tally My Post
Case Study:

Gen Z love their stuff. Finding stuff, buying stuff, tracking stuff, unboxing stuff, and sharing stuff on social media.

But despite spending money on big things, only half of them were buying contents insurance.

Imagine if insuring your stuff was as easy as posting about it. Introducing ‘Tally My Post’ > > >

Tally My Post uses multi-pass cloud vision machine learning technology to analyse a social post image, recognise the contents within it, cross reference those contents against claims data, and generate a quote to insure them.

Photos became quotes. Quotes became policies. And a generation of young stuff-loving New Zealanders hardly lifted a thumb.
People spent an average of 5mins Tallying their stuff.
There was a 17.3% increase in total content sales.
Try ‘Tally My Post’ here.
*Mobile for best user experience.


Creative Agency: Colenso BBDO, Auckland
Role: Senior Creative