Case Study:
Mistakes have always been unpredictable. But what if we could use data to make the unpredictable, predictable?
State Insurance undertook one of the largest data audits in insurance history. Analysing 4M+ data points from over 210,000 claims combined with weather, transport, police and statistical data.
State’s algorithm queried data through a multi-dimensional matrix to identify patterns: the same mistakes, made at the same times, on the same days by the same type of people.
For the first time ever, an insurance company decided to show up for people before they made a claim.
Creative Agency: Colenso BBDO, Auckland
Role: Senior Creative
Awards: AdStars Silver & Bronze - Use of Data