Case Study Video:
It might be a late night dazed shopping spree, or a post wine impulse purchase, but impaired online shopping is a multi-billion dollar industry.
To help New Zealanders be good with money at their most vulnerable, we created ‘Checkout Checkpoint.’ A series of mental and motor-skill tests that interrupt a potential shopping fail.
Each game was imbedded into time-based link ads within Instagram. They would interrupt late night online shoppers to ensure they were fit to hit buy-now. The UI and UX were designed to disrupt shoppers, keeping them engaged and therefore not shopping.
Tap to play…
‘Buy Button Bash’ 👈
‘Basket Baller’ 🛒
’Balancing Act’ ⚖️
’Pop Up Blocker’ ⚠️
’Moolah Maze’ 💰
‘Make Sense Sentence’ 🤪
’Walk the Line’ 😅
*Best experienced on mobile, not desktop 📱
Creative Agency: Colenso BBDO, Auckland
Role: Senior Creative
Awards: Axis, Caples, Echos, The One Show (finalist), Adstars (finalist) 2020, Campaign Brief The Work 2021