Haylie Craig
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Calling All Will Smiths

Case Study Video:

 
 
Challenge:

Challenge:

To launch Netflix’ first Hollywood blockbuster film ‘Bright’ with almost no access to its main star Will Smith.


Idea:

Idea:

So we put the call out to find Australians legally named ‘Will Smith’ to promote Bright on behalf of the legendary Will Smith.

From Zero to Hero:

From Zero to Hero:

We trained these average Will Smiths into blockbuster Will Smiths.

Training Video ^ ^ ^

What next?

What next?

We released the Will Smiths out into the world!