Female athletes are up to 5X more likely than male athletes to injure their ACL, due to a lack of research on the role hormones play in injuries.
During the Women’s World Cup 2023, enough top female footballers were on the bench with ACL injuries to form a team. So, Medibank, Australia’s biggest health insurer, sponsored the team that nobody else would: ACL United.
High-profile players from around the world joined the team and shared their journey to recovery with fans in the club support hub. Medibank and the team were united in the mission to even the gender research gap, and make this a club with far fewer members by the next Women’s World Cup.
👉 👉 👉 Follow ACL UNITED here for updates and progress ⚽️ ⚽️ ⚽️
Creative Agency: Colenso BBDO, Auckland
Role: Creative Director
Creative Team: Emily Joe & Simone Louis
Social Strategist: Syd Hargis
Senior Planner: Megan Jones
Group Creative Director: Matt Swinburn
Awards: To come 🤞🏼🤞🏽🤞🏾
